This certification in digital marketing is an educational response to the challenges of a global market where companies and agencies need vanguard creative business professionals with new skills and competencies to differentiate and position their brands/products digitally. The course is about bridging the gap between online creativity, communication, advertising, and branding to educate and form future creative business professionals.
Lecture Slides
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Recording
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Assignment, Customer Journey on sale funnel Worksheet module 1
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Reference material
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Introduction
- by Dr. Uzma
DescriptionThe purpose of the module is to give basic understanding of marketing, its building block and tactical tools that are used in marketing to position a product in the mind of customers. This module will be helpful to develop the basic understanding of digital marketing and behavior of consumers in the digital world. ObjectivesAt the end of the Unit, the learners will be able to
Course Contents
Instructional Strategies
Lecture VideoSale Funnel Link: https://snov.io/glossary/sales-funnel/ Instructional MaterialsCharlesworth, A. (2018). Digital Marketing: a practical approach. Routledge, Tailor & Francis group
Learners’ Tasks/Activities Apply buying process to a product you have recently purchased. Assignment – 1 Select target audience for your online business. Map your customer journey. Instructions regarding assignment/tasks:
Learners’ Self ReflectionLearners will critically reflect on their assigned tasks and give their reflection on it.
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