Lecture Slides
- by Dr. Uzma
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This certification in digital marketing is an educational response to the challenges of a global market where companies and agencies need vanguard creative business professionals with new skills and competencies to differentiate and position their brands/products digitally. The course is about bridging the gap between online creativity, communication, advertising, and branding to educate and form future creative business professionals.
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Lecture Slides
- by Dr. Uzma
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Recording
- by Dr. Uzma
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Assignment, Customer Journey on sale funnel Worksheet module 1
- by Dr. Uzma
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Reference material
- by Dr. Uzma
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Introduction
- by Dr. Uzma
DescriptionThe purpose of the module is to give basic understanding of marketing, its building block and tactical tools that are used in marketing to position a product in the mind of customers. This module will be helpful to develop the basic understanding of digital marketing and behavior of consumers in the digital world. ObjectivesAt the end of the Unit, the learners will be able to
Course Contents
Instructional Strategies
Lecture VideoSale Funnel Link: https://snov.io/glossary/sales-funnel/ Instructional MaterialsCharlesworth, A. (2018). Digital Marketing: a practical approach. Routledge, Tailor & Francis group
Learners’ Tasks/Activities Apply buying process to a product you have recently purchased. Assignment – 1 Select target audience for your online business. Map your customer journey. Instructions regarding assignment/tasks:
Learners’ Self ReflectionLearners will critically reflect on their assigned tasks and give their reflection on it.
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Prerequisites:
Detail:
The enrolled participants will be able to develop, coordinate and implement innovative and highly effective interactive and digital strategies that guarantee unique experiences in an online world, critical for the success of any brand, product, or service. This certification will help them to start with the basics and become a pro at digital marketing. They can instantly start making money after learning the basics of digital marketing and grow their business at the fastest speed. Sound like a good idea!
In this two-month certification program, enrolled participants will be introduced to the basics of digital marketing and online consumer behavior. They will be delved into tools and techniques required in the digital world and used by the world’s most successful marketers on several social media platforms.
The program is designed to allow participants to better understand the role advertising and search engine optimization plays for businesses in digital world. Website development, matrics and analytics will also be the part of this certification.
