Search Engine Optimization (Digital Marketing)

Learn analysing reports and various parameters to evaluate the effectiveness of the 360° Digital Marketing campaign.

Learn about using different Social Media Management Tools and how useful they are.

8 sections • 45 lectures • 01h 46m total length

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	Reference Material - Digital Marketing Basics - by Afsheen		mb
	Reference Material - Social Media Marketing - by Afsheen		mb
	Module 1 - Recorded Lecture - by Afsheen		10min
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	Reference Material - Digital Marketing Basics - by Afsheen		mb
	Module 2 - Recorded Lecture - by Afsheen		11min
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	Reference Material - On Page SEO - by Afsheen		mb
	Reference Material - Social Media Marketing - by Afsheen		mb
	Module 3 - Recorded Lecture - by Afsheen		20min
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	Reference Material - The Ultimate Guide to Off Page SEO - by Afsheen		mb
	Reference Material - Social Media Marketing - by Afsheen		mb
	Module 4 - Recorded Lecture - by Afsheen		13min
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	Module 5 - Recorded Lecture - by Afsheen		11min
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	Reference Material - Google Analytics Training - by Afsheen		mb
	Module 6 - Recorded Lecture - by Afsheen		17min
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	Reference Material - Display Advertising - by Afsheen		mb
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	Module 7 - Recorded Lecture - by Afsheen		11min
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	Module 8 - Recorded Lecture - by Afsheen		13min
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This course is best suitable for Career Seekers, IT Professionals, Marketers, Entrepreneurs, Startups, Business Managers, SEOs, Ecommerce Consultants, Webmasters, IT Students, Management Students, Sales / Marketing Managers, Web Developers, Affiliate Marketers, Web Content Writing Agencies, Link Builders, Data Scientists.

Duration:
Course Duration: 8 weeks
Course Developer(s):
Course developers: Afsheen Jalil
Description:
This course will provide students with digital marketing techniques and concepts to become nimble and effective thinkers to effectively develop digital marketing strategies for organisations. Search Engine optimization is at the core of current marketing practices and students will learn technologies, consumer behaviour and data driven decision making to enable you to excel in a much sought after and highly competitive field.
Grading policy and assessment:
- Modes of assessment to be specified.
- The university’s grading policy may also be specified here.